In a globalized world, intercultural competence is an essential success factor for economic and political action. The differences are not limited to symbolism, body language and etiquette. The nuances created by cultural differences have a significant impact on the success of communication.
Due to the progressive opening of China, many Chinese are fully aware of the differences and will appreciate their Western partners all the more if they show their respect through their knowledge of China and its culture.
Even in China it is understood: the closer you get to a deal, the more likely it is that the negotiations will be completed at a higher level. Here “chemistry” plays an important role in mutual trust. We assist top-level executives to empathize with the traditions and culture of China and to acquire intercultural competence. Naturally this will be accomplished with complete discretion.